Content marketing is the strategy of attracting potential customers by publishing attractive and useful content that will interest strictly definite audience. Marketing content, as opposed to traditional forms of marketing, based on the advertisement unilateral, based on building long-term relationships with the customer through interaction and involvement of both sides.
The term content determined by any content published and distributed via the internet. They may be articles, webinars, eVideo, podcasts, graphic forms etc., whose primary task is to provide Internet users reliable and desired by them of news and information related to a given industry, making both sides, both in the company, as well as a potential customer, benefit .
Content Marketing is closely associated with the concept of the so-called. viral marketing, or marketing activities aimed at building brand awareness by inducing consumers to self disseminate information about the company, its products or services. To achieve this goal, content marketing experts use different techniques to reach potential customers. The most popular media channels are forums and social media (Facebook, Twitter, LinkedIn, YouTube, etc.), And industry blogs that allow rapid dissemination of content marketing.
Publishing the attractive, popular articles among Internet, fosters links fosters links to the pages and significantly increases its credibility and position in the search results. Content marketing is one of the main techniques used in the Ibound Marketing, This is a type of internet marketing, whose activities are focused on being rediscovered by potential customers, as opposed to the Outbound Marketing, geared to the active search for the customer.
In this context, content marketing - as a strategy of creating content desired by the customer - is often contrasted with the so-called: diffusion marketing.
Sources:
1. http://en.wikipedia.org/wiki/Content_marketing
2. http://www.newsisoft.com/methodology-content-marketing-2014/
3. http://contentmarketinginstitute.com/what-is-content-marketing/
4. http://www.copyblogger.com/content-marketing/
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