Content marketing is the strategy of attracting potential customers by publishing attractive and useful content that will interest strictly definite audience. Marketing content, as opposed to traditional forms of marketing, based on the advertisement unilateral, based on building long-term relationships with the customer through interaction and involvement of both sides.
The term content determined by any content published and distributed via the internet. They may be articles, webinars, eVideo, podcasts, graphic forms etc., whose primary task is to provide Internet users reliable and desired by them of news and information related to a given industry, making both sides, both in the company, as well as a potential customer, benefit .
