What is retargeting advertising?
Retargeting or remarketing is a form of online advertising consists in reaching out to the advertising to Internet users who have previously visited some Internet sites. Thanks to remarketing, we can reach out to users who during a recent visit to the site, and have not made a purchase or other action desired by the owner.
It’s a method by which ecommerce marketers can 're-attract' previous visitors who perhaps left a shopping basket, or who browsed some product pages but then left the site for elsewhere.
Only 2% of web traffic converts on its first visit. Retargeting is the tool companies use to reach the other 98%.
