What is fashionising?

Fashionising is a trend that is already present and assumes a very strong blend of fashion, advertising and branding. It's a cooperation between fashion designer or fashion brand and other company/brand from a different market segment. The result of such activities can be modern, unique packaging designs, limited or special editions of some products, signed by designer, but created for other brand. They are often unique items with a unique character, which become the object of desire grup of collectors.

This type of cooperation with fashion brand is very expensive, but it lets the company who decided on such cooperation to reach a new group of customers, to make their products more desirable and luxurious, can help to position the company in the eyes of buyers, increase profits, and effectively promote the brand.
Luxury fashion industry is a strong field, which will never be threatened by the crisis. The fashion brands that have a strong position in the market and is the subjects of customers dreams will always provide profits to another company that work with them in other market segments. Fashionising trend will be constantly developed over the upcoming years.

Source

Over the years, they were created many examples of fashionising. Here are some of them:

Prada for LG. 2006-2012

Prada fashion brand, designed a touchscreen phone for LG Electronics three times: LG Prada, LG Prada II and LG Prada III.  This series offers a premium luxury, good looking phones with limited models.

Georgio Armani for Samsung. 2007-2010

The fashion designer Georgio Armani, created the appearance of the luxury touchscreen phone line for Samsung company. 

Fashion designers for Evian water. 2008-2015

Every year since 2008 Evian has been collaborating with big names in the fashion world to create the limited edition pure bottle. Starting with Christian Lacroix in 2008, Evian has also partnered with Jean Paul Gaultier (2009), Paul Smith (2010), Issey Miyake (2011), Andre Correges (2012), Diana von Furstenberg (2013), Elie Saab (2014), and recently wiith Kenzo (2015).

Christian Louboutin for Barbie. 2009 - 2010

Luxury shoe designer Christian Louboutin, has created two lines of Barbie dolls. Barbies shoes, were mini versions of real shoes, designed by Louboutin.

One doll costed about 150$.

Paul Smith for Leica. 2012

Leica Camera unveiled a special edition X2 Camera, designed by fashion designer Paul Smith. It's combining the best of British style with German design. 

Only 1500 cameras to be produced the limited edition X2 is likely to be as highly collectible by both Leica connoisseurs and lovers of exclusive lifestyle products.

Marchesa for Revlon. 2013

Luxury clothing brand - Marchesa, has teamed up with the cosmetic brand Revlon for the sake of launches limited collection of 3D nail stickers, inspired by the famous designs by Marchesa. 

Moschino and Nickolas Kirkwood for Samsung. 2014

Samsung Galaxy S5 brand edition flip wallet is a collaborative design work by Italian luxury brand Moschino and British fashion shoe brand Nicolas Kirkwood. As a fashion item, Brand Edition Flip wallet is a smart phone case which attracts fashionistas. With a fashion brand design and detailed stitching, the Brand Edition Flip Wallet will satisfy both style and durability. 

Sources:
1. http://mediafeed.pl/wiecej-o-trendach-na-2013/
2. http://www.sashdesigns.com/limited-edition-ellie-saab-for-evian/
3. https://duducabral.wordpress.com/2012/10/25/leica-x2-camera-paul-smith-edition/

4. http://www.samsung.com/uk/consumer/mobile-devices/mobile-accessories/smartphone-accessories/EFWG900RREGWW

5. http://www.fancynailsstyle.com/revlon-nail-stickers/
6. http://www.vogue.co.uk/news/2010/02/11/christian-louboutins-barbie
7. http://en.wikipedia.org/wiki/LG_Prada
8. http://en.wikipedia.org/wiki/Samsung_GT-M7500